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Betty Soldi is a calligrapher, designer and creative thinker from a Florentine family that has been handmaking fireworks since 1869. Raised in London, her uniquely original calligraphic style merges a heritage of design references with modern intellect for emotionally compelling branding, bespoke visual arts projects, graphic design communication, lifestyle objects, stationery and packaging.
Her scarf design is inspired by the tragic life of Lucrezia de Medici — born on February 14, 1545 — and the Robert Browning poem that honors her, "My Last Duchess." De Medici lived an isolated life in the Palazzo Pitti, mere meters from Soldi'sdesign studio and home and now a major tourist attraction. The juxtaposition of seeing and being seen, in all its myriad forms, is at the heart of the image Soldi created.
Angeli Del Bello is a community of volunteers actively committed to taking care of the beauty of cities, promoting the rediscovery of civic sense, educating and inspiring future generations.
They promote and coordinate urban volunteering activities and projects, actively involving citizens, companies, institutions and other entities that wish to participate in improving the decorum of cities.
Even those who don't have time can be an Angel of Beauty and share the cause . Contributing to the promotion and dissemination of "good behavior", "good practices" is very important, indeed it is the very essence of an Angel of Beauty.
This scarf is printed in a limited, numbered edition of 100. $100 from each sale of this scarf from January 16, 2024 to July 16, 2024 will be donated to Angeli Del Bello. There will be a maximum donation of $10,000.
