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Operating under the name Bryanboy, celebrity fashion and style blogger Bryan Grey Yambao is widely recognized for penning one of the most influential blogs within the fashion industry. Launched in 2004 from his parent’s home in Manila, the Philippines, Yambao was one of the first to leverage the informal media and the wide scope of the internet to forge a dedicated outlet for personal fashion expression and has been credited with pioneering the candid tone of voice employed by style bloggers, along with self-styled editorial photoshoots. In 2007, Yambao was awarded the accolade for best fashion and lifestyle blog at the Philippine Blog Awards and has since grown to a global audience.
Now boasting over 897,000 Instagram followers in 2024, Yambao attends Fashion Week events around the world, partners only with the biggest couture houses (such as Salvatore Ferragamo, Cartier and Gucci) and is widely considered to be one of the “OG” influencers, shaping the industry to what it is today.
